And even more #theaterfail.

The Producing AD of American Stage Theater Company, Todd Olson, has issued a challenge to Mike Daisey: we broke it? You fix it.

How did he issue this challenge? In the most recent American Theatre.

Olson: You say the “dream” of theatre “is not quantifiable on any spreadsheet.” I say, “the hell it isn’t.” Artistic Directors have to do it every year.

Daisey: I know it is hard to hear, but if an artistic director has quantified the dream of theatre on a spreadsheet, they are dead already. I am sorry to tell you this, but it is true.

I've written about this a bit before. I've been on both sides here: Administrator and Artist. Olson really is brutal in this letter; according to his bio on the website he directs. Can you imagine being in a show with him? Ew. Well, I'm looking forward to Olson's response, if any is forthcoming. I doubt he expected Daisey to take the bait.

I'd like to point out that American Stage's website and promotional images are, in my professional opinion, terrible. The season's "posters" smack of the awful stereotype of tech-blind theater artists: they look as though someone gave a cheap (free) copy of a Photoshop-like program to an unpaid volunteer* who took a few pictures of actors that may or may not appear in the play (or, more likely, found open-source digital images) and made what any respectable marketing person would call a mock-up but in a "poor theater" is actually a real poster. God, I hope those aren't what go to the printers. And I could go on about the site itself. I want to throw Web Design for Dummies at it. It's ugly, inefficient, and boring: the Trifecta of Suck. One could theoretically find an intern that you don't pay in anything but theater tickets and beer who could do a better job, but I think that's not the point.

Everyone's got an idea on how to make theater better these days and no one agrees with anyone else. Right now I'm thinking of a conversation I had this week of one of the only friends I retained from the Stupid Theater Incident of my life. I told her about getting cast in a show** and her response was excited for me, but also boiled down to, "I'm not knocking it but I'm way too burnt out to even think about theater because theater is right now full of suck for me". And this was from a tough, smart woman who started her own darn theater because she was tired of how it was done. Ironically, the institution that we both survived -- were summarily drummed out of because we did not conform -- suffers from a radical case of just about everything Daisey claims is wrong with theater. The lovely lady in question has since moved to L.A. She is not the only refugee who left the state. Trust me, I've considered it.

For more fun, check out some of the responses on Daisey's blog and elsewhere:

I am becoming increasingly convinced that people in the theatre are not only completely lacking in critical thinking skills, but are barely literate at all.

That's completely true for me as well; said Stupid Theater currently features an AD who, literally, does not read the scripts he directs more than once. In fact, he doesn't always read them before including them in his seasons. The disrespect of that took my breath away. But I think this is an extreme example, though it's indicative of the kind of lazy behavior that certain theater professionals exhibit: to some, even when they work in theater, it's still seen as an "easy A", just like back in high school.*** The cognitive dissonance that this produces in the rest of us is mind-blowing and is the reason why I've been not working, not writing, not producing anything of artistic value for a year. I admit it: I can't handle working so hard as to literally break my health only to see ignorant asshats breezily producing 15-year-old plays that are already startlingly out-of-date to anyone paying attention (and therefore in my mind -- YMMV -- not currently worthy of reviving) because their wealthy, white, septuagenarian benefactors are comfortable with them. And will give them money if sufficiently impressed. And the cycle continues.

And this from a company that made its initial reputation not so long ago as an edgy, fringe-y, fly-by-the-seat-of-their-pants company plop in the middle of a major gay/counterculture-ish community. Three years to cultural irrelevance. I don't want to die that way.

I'm going to bed and pulling the covers over my head. Tomorrow is supposed to be a beautiful day.


(Via.)

*Yes, Olson says that his admin staff are paid and I believe him. But obviously he needs to pay them less (or more) if this is the quality he's getting. You can have simple and inexpensive that looks classy, not cheap.

**Oh, yeah, and I'll be in that weird Macbeth. I'm a witch and I sing. Yeah. Don't ask.

***But not, right? Because they spend long hours building stuff and making money! They are above Reading for Comprehension, no matter how much time we spent studying for it in the WASL.